Certification Marketing Campaigns

Below is a summary of recent advertising campaigns for CIBSE Certification.

AC Campaign in the Daily Express & Daily Star

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Real Business Campaign

Reaching 41,136 CEOs, Chairmen, MDs, Directors and is 100% requested.
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Business Voice Campaign

Reaching 20,998 MD's and board level executives at all major companies in the UK as well as CBI members.
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FMJ Campaign

Reaching full readership of the Facilities Management Journal - editorial and adverts. We also had front cover for the ‘Month in FM' supplement which was the main creative on the stand at the Facilities Show.
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Non Compliance Costs Campaign

www.cibse.org/noncompliancecosts

2010 Member Marketing

An e-marketing campaign is currently underway, promoting the services of the LCEAs to all CIBSE client members. Sent initially as a targeted email tying in the relevant changes affecting the area with the new coalition government, the campaign is planned to reach segmented client groups.

Be the Best Campaign

This campaign took place between March and July 2009 with 4 stages of direct marketing  with a mix of targeted e-communications & a hard copy direct mail piece and reached around 6,000 new contacts in the Public Sector.  With our communications reaching job titles such as Facilities Managers, Head of Facilities, Head of Building Services, Property Managers and Estates Managers, we secured fantastic opening rates, increased visiting rates to the website as well as really promising feedback at the various conferences & exhibitions attended.
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BCO Campaign

We are just in the final stages of our 4 step campaign, aiming to highlight your skills to Building Control Officers.  With successful opening rates and a session at their conference in October, we are hoping the final direct mail stages of the campaign will increase the knowledge and awareness of CIBSE Low Carbon Energy Assessors and your unrivalled industry competency. 
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How Green is your Building Campaign

As our other campaigns have focused on the decision makers in the organisations, we thought we should also target the general public who can start asking the question within their company/office.  As the start of a wider participation campaign, we are advertising on commuter transport in and around Manchester & Birmingham as well as on the Docklands Light Railway in London.  Have you seen it, let us know?! We’ll let you know of the further progression of this exciting campaign
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